Related to my previous post about our amazing customers, we have some incredibly crafty gMums. They buy our gPants at full retail and have businesses that offer other Mums custom designs. These are sold at a mark up and everyone is happy. One of the first (of arond 10 now) is called "g's by me" .
Yesterday we saw a new version of this. A Mum uses our old packaging to make sunglass cases. These guys are amazing! What is next I wonder ?
A few years ago some branding genius was critical of gDiapers - he told me that our brand was out of our control. That customers were running the show. After a little thinking I agreed completely and decided that that was exactly what was happening and the results haven't been too shabby. This is another example of that.
That is seriously genius! So proud to be a gMum!
Posted by: Krista | March 04, 2012 at 01:49 PM