Two more stories this morning from MorningNewsBeat that show the two roads we can take when it comes to food choices...
First the happy:
Burgerville Offers Healthier Food Options...& A Map
Fast Company has a terrific little story about how MNB-fave
Burgerville, the 39-unit Pacific Northwest fast food chain, has started
providing nutritional information on customer receipts. The receipts do
not just provide this data about the food people order, but also offers
healthier alternatives; if a person orders a milk shake, it lets them
know that a smoothie is a tasty but healthier option.
A pilot program by Burgerville got such positive response from shoppers that the company is rolling it out chain-wide this week.
And now the terrifying with great analysis from Kevin Coupe. I concur with Kevin. Well, I concur after feeling intense rage at KFC for coming up with such a heart stopper...
America Seems To Doubling Up On The Double Down
USA Today reports that KFC is on the verge of selling its 10
millionth Double Down - the bacon and cheese sandwich that is
surrounded by chicken breasts instead of bread, the fried version of
which has 540 calories, 32grams of fat, and 1,380 milligrams of salt.
This success means that KFC will make the Double Down a permanent part
of its menu; originally, it was scheduled to go off the menu on Sunday.
The company says that the Double Down is one of its most successful product launches.
There may be wailing and gnashing of teeth in the health care and nutritionists communities, but KFC shareholders are going to be happy, and the chain’s executives have to feel like they are sitting pretty.
You can’t stop companies from selling crap like this. You can’t stop people from eating crap like this. Nor should we.
Though it seems entirely reasonable to me that it is appropriate public policy to insist that KFC and its brethren inform people about the product’s calories, fat and sodium levels. And it seems like appropriate private policy for companies to insist that people who eat in such a way that their health is negatively affected should pay more for health insurance. People need to have a level of personal responsibility...and they need to have the data so they can make informed choices.
For me, the assiduous responsibility of a company like Burgerville is far more attractive than the practices of KFC. Even more important, Burgerville’s food is a lot better. No contest.