It seems like everyday there are more and more products being nailed for greenwashing. Herewith a 20 minute doco on Canada's CBC network called Marketplace. Everyone from Huggies to Seventh Generation make claims that are deceptive and that hurts everyone.
For Huggies, fast forward to 9 minute 47 seconds to see the analysis. Their claims are just comical. The organic cotton claim refers to a small square of organic cotton in there somewhere surrounded by plastic.
For Seventh Generation fast forward to 15 mins and 48 seconds. Lo and behold all disposable diapers, not just Seventh Generation are chlorine free. 7th Generation's plastic diapers are painted brown to reinforce the (faux) eco cred. And the brown misleads. At gHQ we hear almost daily from customers who talk of those "biodegradable 7th Generation diapers". Last time we checked, brown plastic biodegrades at the same rate as white plastic.