We were excited by GMA this morning. Well that was nothing...The GMA story was promoting a 20/20 story also to be aired on National Geographic all about our human footprint. And the data they have gathered and animation they have done on diapers is out of this world...Check out the interactive site
here.
On closer inspection and thanks to blog reader Donna, The Good Morning America article that accompanied the TV piece does mention gDiapers. It closes with:
Pinkson says that mothers have the power to change the world for the better because "they're natural role models." EcoMoms also wield a significant power of the purse.
"[Moms] represent over 85 percent of household spending," Pinkson said. "2.1 trillion dollars. Want to talk about propelling a green economy and heading toward a sustainable future? Moms have a significant ability to affect that positive change, quickly."
The group holds EcoMom Parties where women gather to trade tips and discuss and debate environmental issues such as the merits of buying organic food grown locally.
As for those thousands of diapers, Pinkson says there are alternatives.
"The diaper issue comes up at every single EcoMom party," she said. "Fortunately right now there's actually a wonderful new product called gDiapers, which are kind of like a hybrid. It's a cloth outer cover, and it comes in cute colors, and then the inside is actually flushable. … There's also chlorine-free [diapers], and some that are made with a little bit more recycled content than others. So there's steps in the right direction."
Small steps for man and moms, and a potentially giant impact for the planet.
This PR stuff is easy...!!!
