The new age of Corporate Social Responsibility

For wee companies like gDiapers, CSR is at the core. What is interesting now is that bigger, mainstream businesses are finally figuring out that CSR is no longer a "nice-to-have" but an "absolutely-have-to-have-and-live every-word-of-it" kind of thing...
My fellow CEO at 7th Generation, Jeffrey Hollender sums it up nicely here.