From the get-go, Kim has been more than just the President / Co-founder of g. She is also the "keeper of the brand". That might sound amorphous but the below from Seth Godin nails it. We missed that last year when she was on sabbatical but it's 2014 and she's back! Let the delighting return.
When designing a new product or program, it's pretty clear that a successful organization will invite:
The lawyer, so you don't break any laws.
The CFO, so that you'll understand how much this thing will cost and how well it will pay off.
The CTO/Tech folks, so you'll spec something that can actually be built and will work.
And probably designers, marketers and lobbyists--all the people you need to bring the thing into the world.
But where's the person in charge of magic?
In our quest to get it done, to survive the project, to avoid blame, to figure out a solution, it's magic that gets thrown under the bus every time.
Who is obsessed with creating delight, with building in remarkability, with pushing the envelope (every envelope--money, tech, policy) to get to the point where you've created something that people will be proud of, that will change things for the better, that will make a dent in the universe?
It won't happen on its own. It never does.
I'm not even a lay Catholic but the Pope is making me ask the hard question at the ripe old age of 43: is it time for a conversion? He is a Saint...Meanwhile many of my son Fynn's mates are Bar Mitzvah-ing this year. As a card-carrying atheist and screaming Capitalist he too is faced with a conversion conundrum. Embrace the Jewish faith, get circumsized and enjoy the one-time riches of a Bar Mitzvah...
After a break back in Sydney to get our US work visas renewed over the Christmas / New Year period, Kim and I and the boys are back State side and ready for a big year.
We kicked off yesterday with the team and a reminder of the importance of the Tim Tam slam involving the dipping of the greatest biscuit (cookie) of all time into any hot drink.
A company's culture is made of not just the people but the stories of that culture. Kim reminded the crew of some of the lore here at g as we head out into the new year.
We are a week or so away from a wrapping up a long awaited brand refresh and we are super excited about that. Like our 8 year old son, g is also 8 and like (not-so -little) Harper, we have matured somewhat and we want to show that. It will allow us to connect in new and different ways to our current and new Mums while maintaining what has made g special since we launched in 2005.
Like our little fella growing up, the growing up of a company & brand is not a simple or straight forward task. There are peaks and troughs. Last year we felt both in many, varied ways. How one deals with the troughs determines how high the next peak is and my sense is we are heading onwards and upward in good shape.
At the end of the day, g is still Kim, me, and 20 great people in the US and UK. 2014 will see the passion, drive and energy that has made g the great company it is.
More to come!