From Morning Newsbeat this morning:
Fiji Water Abandons Fiji
The Los Angeles Times reports that Fiji Water is shutting down its Fiji Island operations, complaining about a tax increase and growing political instability that creates an uncertain business environment.The story notes that “the Fijian government was installed in a military coup in 2006. It has been widely criticized for not holding elections.” The government is saying that Fiji Water pays less than $600,000 a year in taxes, and that the company should be shouldering more of the country’s tax burden.Executives are not saying where Fiji Water will come from in the future.Fiji Water is owned by Lynda and Stewart Resnick, who also are under attack for their Pom Wonderful product, which the Federal Trade Commission (FTC) says is making unsubstantiated health claims.
KC's View: Not sure what the law says about this, but basic truth in advertising principles suggest that they’ve got to change the name if they’re not getting the water from Fiji.