This is really worth a look. Just turn the volume down.
We don't know how lucky we are.
I asked Dr. José Goldemberg, secretary for the environment for São Paulo State and a pioneer of Brazil’s ethanol industry, the obvious question: Is the fact that the U.S. has imposed a 54-cents-a-gallon tariff to prevent Americans from importing sugar ethanol from Brazil “just stupid or really stupid.”
Thanks to pressure from Midwest farmers and agribusinesses, who want to protect the U.S. corn ethanol industry from competition from Brazilian sugar ethanol, we have imposed a stiff tariff to keep it out. We do this even though Brazilian sugar ethanol provides eight times the energy of the fossil fuel used to make it, while American corn ethanol provides only 1.3 times the energy of the fossil fuel used to make it. We do this even though sugar ethanol reduces greenhouses gases more than corn ethanol. And we do this even though sugar cane ethanol can easily be grown in poor tropical countries in Africa or the Caribbean, and could actually help alleviate their poverty.
Yes, you read all this right. We tax imported sugar ethanol, which could finance our poor friends, but we don’t tax imported crude oil, which definitely finances our rich enemies. We’d rather power anti-Americans with our energy purchases than promote antipoverty.
“It’s really stupid,” answered Dr. Goldemberg.
If I seem upset about this, I am. Development and environmental experts have long searched for environmentally sustainable ways to alleviate rural poverty — especially for people who live in places like Brazil, where there is a constant temptation to log the Amazon. Sure, ecotourism and rain forest soap are nice, but they never really scale. As a result, rural people in Brazil are always tempted go back to logging or farming sensitive areas.
If I could vote here and he was running, he'd get my tick. Him or Al Franken.
Like all good start ups, Kim and I work silly hours. Tonight, we thought we'd mix it up a little and enjoy some good Australian wine - Rosemount Estate Chardonnay - while we toil.
In a moment of exuberance - new sales data - down the glass went sending wine all over the joint. I scrambled for something to clean it up when Kim threw me a gDiapers flushable (pictured). Worked a treat...I'm thinking line extension...
Here at gDiapers, we face a hiring challenge unlike any other start up I suspect. Like every other start up, getting great talent is tough. And as we all know, a business is all about the people. Not the product, or distribution or marketing. It's about the people. Their fitness for the job but more importantly their fit within the DNA of a company. So getting the DNA right in the first place is key. And then it is about attracting great people. Which as a young company, we can't offer market rates but we can offer benefits like 4 weeks paid leave, options, health care and of course the jewel in the crown, the onsite daycare.
And so it is the staffing of this benefit that gives us the greatest challenge. There are great accountants, marketers and the like out there but when it comes to the people that are going to look after your kids 9 hours per day, boy it is tough. You need someone that shares the same philosophies as all of the parents here. That's pretty tricky.
We are in the midst of hiring a candidate now and as we go through it you realise how hard it is. Hopefully the new candidate will continue the "US Weekly" curriculum we offer here, pictured above. Fynn is engrossed.