gDiapers scored a mention in the 10th anniversary of Fast Company this month. We were mentioned in the same breath as Patagonia. What a thrill!
A terrific last day in NY. We met with the environmental version of Consumer Reports known as the Green Guide and the hip, new magazine for parents: Cookie Magazine. It is interesting how messaging needs to change to connect to different audiences. For the former, mbdc, Bill McDonough and Cradle to Cradle were a given. For the latter, the focus was more mainstream. Thankfully the product and the story behind the product are broad enough to satisfy most audiences.
And the crowd goes wild...we were awarded Cradle to Cradle certification this week. This is Bill McDonough's framework for product design that demands that after a product's useful life, it is re-integrated into the environment. We are the only Consumer Packaged Good with the certification in the known universe (cue meglamaniac music).
Today we met Karen Dawes, MD at a members only club called Citibabes. It is built just for parents and kids. It was out of this world. One of the founders is an Aussie so we HAVE to do something with those folks.
Tomorrow we are off to 50 Rockefeller Place to meet with NBC's Today Show . It seems they want to know more which is very exciting for us. Sure I thought we would fly to Turino and meet Matt and Katie there but it seems they actually have an office here.
We are on a 3 day swing through NY on a media tour. Luckily the snow storm has passed and we are enjoying blue skies and 65's. Kids loved FAO Schwartz. The $250,000 dance-on Piano (from the movie "Big") was a tempting addition to the kid's space in the office but I think the purchase would require Board approval.
I witnessed New York hospitality first hand on Day one. Walking down Lexington Ave with 3 year old Fynn, we watch as a very concerned taxi driver decided to ease up and actually stop at a red signal. The taxi driver behind him felt that perhaps with a heavier foot, taxi cab #1 could have made it across. He chose the "direct " approach to communicating his opinion and promptly stepped out of his cab and let the first cab driver know of his views. Cab driver #1 returned with his considered opinion with a one two combination that Iron Mike Tysion back in 1990 would've had trouble stopping.
As the "conversation" continued, Fynn asked what was going on. In a moment of parental panic I simply replied "conflict resolution" and carried on.
Having spent 2 days in a car driving from Petaluma to Palo Alto in Northern California visiting stores, I have realized the genius of Google Earth. If you look up a route and save it, you can then pull it up while you're on the road - no internet connection required. And when you hit play, off you go - a fly by from Point A to Point B with (nearly) real time pics of buildings that you pass. Only limitations are airports which seem to be off limits. Checked on our place back in Sydney - the tenants are doing a nice job with the garden.
As I sit here at 8.45pm on a Sunday night failing miserably at having a weekend with Kim and the dog, I realize that having a WiFi'ed house and a home office isn't really conducive to relaxing. Not even Toni Collette (a neighbour back in Sydney - seriously! OK, OK Sydney is so small we ALL live next to Nicole and Mel and Heath. Although I don't think ANYONE lives next to Steve Irwin, The Crocodile Hunter) and Cameron Diaz in "In my shoes" can distract me.
Anyways, this week we are off to NY, NY for a media tour. With our pursuit of a family centric business model, Fynn and Harper are joining us. And Kim's Mum is heading down from Toronto to meet us and help out with the kids. Oh how I pity mates who don't have great in laws. So New York sounds great. But all is not well in the Big Apple. Sure we want our Aussie kids to experience snow but this could be a bit over the top.
Attaching GPS nav systems to the kids as we speak.